Access to professional information about research and knowledge on international business contributes to successful business
E-business
This section includes a summary of the following articles:
Beldona, S., A. M. Morrison, et al. (2005). "Online shopping motivations and pleasure travel products: a correspondence analysis." Tourism Management 26(4): 561-570.
Summary by: Sturla Sigurðsson
Blake, B. F., K. A. Neuendorf, et al. (2005). "Tailoring new websites to appeal to those most likely to shop online." Technovation 25(10): 1205-1214.
Summary by: Hermann Grétarsson
Degeratu, A. M., A. Rangaswamy, et al. (2000). "Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes." International Journal of Research in Marketing 17(1): 55-78.
Summary by: Jóhann Sveinn Sigurleifsson
Mahajan, V. and R. Venkatesh (2000). "Marketing modeling for e-business." International Journal of Research in Marketing 17(2-3): 215-225.
Summary by: Björn Viðar Ásbjörnsson
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